RE: Creative solutions

#Helplarry: creating a platform to help RISD’s On-campus residential community

#helplarry is a conceptual platform solution designed by Ja Yoon Lee, Ivy Lim and I. It aims to strengthen and optimize the Rhode Island School of Design’s Residence Life office’s accountability and transparency within the larger student body after growing concerns were discovered through extensive user-empathetic research processes and testing trials.

The process primarily engaged user-based research and investigation that formulated concepts into a coherent, relatable narrative with realistic, scaleable solutions.

Digital. 2018.

Food Forward Rebrand book & Campaign concept

Inspired by a prompt to rebrand a non-profit organization based on core values, goals and outreach, I selected the Californian based Food Forward to make a conceptual new look with scaleable solutions to promote food awareness and reduce food waste.

The process involved various stages of positioning research, iterative designing and value-driven campaign ideations to realize this new brand book and campaign approach.


How do you draw 88 apples?

A conceptual solution conveying the idea of an ‘apple’ through 88 different visual interpretations, encompassing various modes of communication and levels of engagement.

The solution employs existing conventions of language, information systems, and expectations and through visual transformation, creates new varying visual experiences to convey the idea of an ‘apple’.

Mixed media. 2018.